CDR Systems had an old-fashioned catalogue that wasn’t bringing any business to the company. The goal was to turn the old into a new, fresh, vibrant and up-to-date catalogue that enhances their – amazing! – products and, at the end, help sales grow.
The aproach was clearly divide the products in clever sections and through visual design enlight and engage the client to have a better understanding of the product, what it does, etc. It’s never easy to acomplish that goal but we delivered a beautifull 22 page catalogue.