Flashback 10 years I remember my self trying to design the logo for my business. You all agree with me that’s the most difficult thing a designer has to do. Thousands of paper sheets went into the bin before finding the right concept, the one that really please us.
Well, I must admit that it took a couple of weeks but the result – at that time – was in fact, encouraging.
So, without further ado let me show you the first origin~all logo.
Yes, the mandatory “swooshes”, the blue/orange color scheme and words slanted a bit to the right implying some motion and also the glorious tagline “Power to Create” in caps. That’s it, we have a winner! Althought the skills at the time were a bit rough.
Three years later, in 2008, I decided to embrace the “logo 2.0” version (remember the all sphere or orb logos?) that added some depth, along with the cast shadows) to the designs and in some cases a 3D look. That was the perfect time to update the brand.
Let see some examples.
That was a natural evolution, the shape was there, the “o” from origin. Decided to drop the tagline use only the word “design”… and I was searching for the right typeface. In all, I would say that it was very well executed. kudos for me!
Ah, regarding the name of the business. I always love the double meaning in these instances; origin~all means that all my designs are made from origin, from scratch (no copy!) and so, they are copmpletely original. That was it.
Two years later (2010) it was the time for a new remake. The signs of time, specially in the design field are mandatory and I need to be up-to-par with the trends and it was logic thing to do. Improve even further, making the logo more simple, more recognisable, more powerful… more brandable.
I say that’s getting better with time, right? Shapes are more friendly, the typeface ties the icon very well and the color scheme was a open pallet. I always want my logo to stand out in every media and in every background and, this remodeling was no exception.
But I wasn’t totally happy… and that’s a good thing!
And that brings me to 2013!
I kept the circle but I refined the “cutout” detail (~) moving it to where it divides the two words. Along with that revision I also find a matching typeface that is also customised for better integration. Color scheme it’s still in the wild…
And that’s my logo, my actual logo. Can’t say that I’ll change it in the near future, probably.
Pretty happy with the way it looks and what it represents.